Does Pinterest Have What It Take To Challenge The Social Media Giants?
Pinterest attempts to offer an alternative to the other social media website by offering a clean looking bookmarking website. The website focuses on content "pinning" instead of profile building. Just like with its brothers and sisters, the website offers its users the ability to post, share and comment on each other's photos and videos. The interface is different from its competitors. It promotes a clean and enjoyable look.
Users are able to share their interests with the help of virtual pin boards such as Places I'd Like to Go, My Style, People I Admire, Dream Home. If these boards are not enough for some, custom ones can be setup by any user.
For businesses, Pinterest holds the same viral marketing value as other social media websites. Any website owner or any other kind of seller and social marketer can use the website to promote its business. Each shared media on the website gets viewed by all the friends of that particular business. If one of them likes that particular post, all the friends of that persons sees it also.
The website has great potential for SEO purposes. It offers a great way to increase traffic with a minimal effort invested. Users are generally interested in viewing and sharing good deals or other valuable content.
Currently Pinterest is lacking the features offered by Facebook's apps and games. Without a doubt, these features will make their way onto the website once it gains more popularity. At this point, the website seems to receive only positive reviews and its growth potential might make Pinterest a genuine competitor in the social media industry.